Primark

Blue Rhine Industries was appointed as the digital and static signage and wayfinding partner for Primark’s highly anticipated Dubai debut at The Dubai Mall, delivered in collaboration with Alshaya Group. The project called for a polished in-store experience that could reflect the Primark brand while helping customers navigate one of the region’s busiest retail destinations with ease.

The scope included branded wayfinding, static signage, double-sided hanging signs, illuminated elements, aluminium cut-outs, premium paint finishes, opal acrylic diffusers, 7000K–8000K LEDs, and SMILES plastic base fixings sourced from Europe. With tight timelines and high delivery standards, our team managed each detail carefully to create a consistent and engaging retail environment.

Following the flagship launch, Blue Rhine Industries also produced signage for Primark’s second and third Dubai stores at City Centre Mirdif and Mall of the Emirates, two major retail locations in the city. This helped support a consistent brand experience across Primark’s growing presence in the UAE.