Wayfinding as an emerging ecosystem of KSA’s megacities

Featured in the latest issue of Middle East Consultant, our Director John V Joseph explores how wayfinding signage can no longer rely on static signage and physical infrastructure alone.

In this deep dive article into Saudi Arabia's future cities, he discusses how AI-powered smart navigation is connecting signage, digital screens, and mobile devices to shape more intuitive, responsive experiences across all types of environments and industries.

John argues how wayfinding signage needs to evolve into smart navigation, aligning with the mental maps people use to move through a space.

Read the full article on pages 96–100 of Middle East Consultant’s January/February 2026 edition.