Waldorf Astoria is a Hilton Worldwide luxury hotel and resort brand. It is positioned as the flagship brand within Hilton’s portfolio, being used on hotels which offer the highest standards of facilities and service.

The Waldorf Astoria Dubai International Financial Centre, located in one of Dubai’s most prestigious and coveted neighbourhoods. A major hub of commerce, this district is also an artists’ haven and cultural hotspot, placing hotel guests steps away from vibrant events year-round.

The hotel spans the 18th to 55th floors of the Burj Daman, an ultramodern tower of offices and residences. Truly the height of urban living, all hotel restaurants and wellness facilities are located on the 18th floor, a stunning perch from which to view the city.

Guest rooms feel residential and take style and inspiration from early 1960’s New York. Neutral colours, brass elements and warm walnut finishes give each space its sophisticated glamour, inviting guests to relax in ultimate comfort and style.

Blue Rhine Industries technically designed the signage for Waldorf Astoria which consisted of an imposing six meter high by eight meter wide high level sign which is black in the day time and white at night. Plaque signs for the entrance made from cast aluminium with a horizontal grain satin finish with aluminium cut out letters and a horizontal grain satin finish. Finally, we produced and implemented 40mm deep aluminium backlit letters with a satin black painted finish for the monument signs.

All sign specifications match Waldorf Astoria’s global standards and we provided comprehensive close out documentation and an operations and maintenance manual. All signage was fabricated and install prior to the opening of the hotel.

• Globally coordinated signage standards
• Quality assurance planning and documentation
• Technical design for manufacture