Viola Communications is a joint venture between three of the most prominent holding groups in Abu Dhabi. As a marketing communications investment group, Viola seek to invest in, establish or acquire businesses that provide solutions within the marketing communications sector on a local and regional level either independently or with affiliate partners.

Viola consists of more than 100 staff members and are an international set of experts in their specific fields. They have nurtured relations with the UAE, GCC and international media, understood the local and regional markets and worked closely with clients to achieve their business objectives.

Three P10mm outdoor digital screens were required at short notice to coincide with an advertising campaign across three highway flyovers in Abu Dhabi. We conducted a technical survey at each location and had a set of structural calculations approved.

Blue Rhine Industries fabricated the structures and provided the cabinets for the outdoor screens to sit in. We ensured there were sufficient fans to cool the screens down and we delivered the products to site on time and tested the screens in site.

Blue Rhine Industries managed all of the permits, road closures and approvals throughout the entire process.

• Three P10mm outdoor digital screens
• Sufficient fans to cool the screens down
• Project managed from start to finish