The Pointe

Nakheel’s The Pointe is a scenic, relaxed retail and entertainment destination set at the tip of Palm Jumeirah, just across the bay from Atlantis. It features a waterfront retail, dining and entertainment complex along with spectacular fountain shows and a beautiful promenade. It is the first significant shopping destination on the Palm.

Why Choose Us?

We worked closely with the client’s signage consultant and the main contractor and produced a series of material samples and prototypes to match the design intent. Innovative solutions were utilized to fabricate the wood effect panels from aluminium. This created a longer lasting, robust structure, which was assembled on site to improve time efficiencies.

The sign family included large super graphics in the Car Park, external and internal building signage, window graphics and wall treatments, branded digital display units and Dubai Civil Defence compliant signage.

The Pointe

Key Benefits

  • Improved product sustainability
  • Large super-size graphics to increase brand impact
  • Consistent site brand application provided through detailed site survey and documentation
  • System developed for simple and flexible updates, if required

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