Reebok is an English footwear company and a subsidiary of German sports giant Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear.

In 1958, Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Lancashire, England. From 1895 until 1986, all Reebok apparel featured the U.K. flag. The Union Flag is featured on Reebok’s “Classic” line.

The company’s global headquarters are located in Boston, Massachusetts, U.S., with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.

People engage with brands within physical spaces and at the intersection of brand and architecture true engagement and value can be added and created. Effective signage and 3D installations become the most visible and prominent element of a branded space. Just as poor and inconsistent branding can have a negative effect on experience, high quality, brand-led signage and installations significantly increases brand impact and heightens the brand experience.

When Reebok asked Blue Rhine Industries to make an indoor custom made special shaped LED screen based on the design intent of their logo we rose to the challenge.  At the heart of our business is a dynamic team of skilled individuals from varied professional backgrounds including environmental graphic designers, product designers, engineers, project managers, graphic artists and procurement specialists. All of the different skills sets within our team were utilised and we designed, engineered and fabricated the large scale logo in 10 days.

The installation was complicated as we were required to carefully lift the sign into place and mount the structure onto the existing shop façade, following our structural calculations. All LED modules were tested and commissioned on site and the installation was completed in seven days.

• Custom made special shaped LED screen
• Designed, engineered and fabricated the large scale logo in 10 days
• Brand-led signage