Premier Inn

Premier Inn is a British hotel chain and the UK’s largest hotel brand, with more than 65,000 rooms and 750 hotels. It operates hotels in a variety of locations including city centres, suburbs and airports.

in 2006, Premier Inn announced that it has entered into a joint venture agreement with Emirates Group to launch in the Gulf Cooperation Council region. This is the first move to expand the brand beyond the UK. The joint venture has identified three sites in Dubai, creating more than 800 new rooms. The first Premier Inn in Dubai to open was a 300-room hotel at Dubai Investment Park. A similar size hotel at Dubai Airport, and a 220-room hotel at Dubai Silicon Oasis on Emirates Road, were opened. Dubai Ibn Battuta Mall Hotel has also been opened, connected to Ibn Battuta Mall.

Why Choose Us?

We are a trusted partner for Premier Inn and are familiar with their brand guidelines and standards. Through our network of global suppliers we quickly sourced the bespoke acrylic colour for Premier Inn and had this shipped to the UAE from the UK.

Our design team diligently worked through the artworks and message schedules and worked with the client to review the content.  Upon completion of the job we fixed all minor snags immediately and provided a testing and commissioning report.


Key Benefits

  • Trusted regional partner
  • Provided testing and commissioning reports
  • Finalised all English and Arabic text content
  • Sourced bespoke materials quickly through our extensive network

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