Matajer, meaning “shops” in Arabic, is a shopping mall concept bringing small-scale, high quality retail and easy access to everyday services under one roof. It was developed by Sharjah Holding through a strategic partnership between the Government of Sharjah and Majid Al Futtaim Properties.

Our engineering team provided the product development for signage to enhance the 3D language of the logo. Using a vibrant colour palette, complying with the brand guidelines, we created an integrated signage system that reflected their brand personality. We ensured all signage elements were manufactured and installed to the standards and engineering drawings established during the prototype phase. The results helped Matajer to stand out from their competitors and increased their brand recognition.

• High level roof mounted signs that help increase brand recognition
• Enhancing the brand language through translation of the logo into 3D
• Reduced manufacturing and implementation costs
• We produced a complete set of guidelines to steer all future brand implementation activities, which include signage and wayfinding