Jones the Grocer are a premium Australian Gourmet food store. Their approach is to seamlessly fuse the growing café scene with a premium retail offering. Their main aim is to make gourmet food products accessible for everyday living.

Blue Rhine Industries designed and engineered a range of internal environmental branding, external signage and merchandising systems suitable for the newly created network of branches, which were in line with their brand ambitions. Focusing on the customer journey and product purchasing decisions, Blue Rhine Industries implemented signage that was progressive and uncluttered using high quality and high impact materials and techniques.

With a view to minimizing manufacturing and refit costs, we value engineered the POS and signage. This resulted in a positive customer experience and allowed visitors to engage with the brand.

• High quality signage and environmental branding for brand launch at flagship location
• Consistent site brand and signage application achieved through detailed site surveys and technical drawings
• A suite of high quality, on brand touch points, suitably integrated into the fabric of Jones the Grocer’s stores to help communicate their ethos to stakeholders.