Hugo Boss, often styled as BOSS, is a German luxury fashion house headquartered in Metzingen. It was founded in 1924 by Hugo Boss and originally produced general purpose clothing. In 1988 a fragrance line was introduced and added men’s and womenswear diffusion lines in 1997, a full women’s collection in 2000 as well as children’s clothing in 2007 and has since evolved into a major global brand. Hugo Boss has more than 1,100 retail stores worldwide.

Blue Rhine Industries are recognised across the GCC as a market leader in the signage industry. We have a specialist retail division who excel in quick turnaround times and have impeccable attention to detail.

For Hugo Boss, we routed out the acrylic letters and painted the returns white to give a slim line, face illuminated set of letters. We created install templates and completed the signs in one night to coincide with the store opening. As with all of our signs we tested and controlled the quality in factory conditions and ensured there were no hotspots for the illumination.

• Specialist retail division
• Impeccable attention to detail
• Tested and controlled the quality