Huawei is a Chinese multinational technology company that provides telecommunications equipment and sells consumer electronics including smartphones^, headquartered in Shenzhen, Guangdong, China.

The company was founded in 1987 by Ren Zhengfei. Initially focused on manufacturing phone switches, Huawei has since expanded its business to include building telecommunications networks, providing operational and consulting services and equipment to enterprises inside and outside of China and manufacturing communications devices for the consumer market.

Huawei has over 190,000 employees and around 76,000 of them engaged in Research and Development (R&D) It has 21 R&D institutes around the world.

Huawei has deployed its products and services in more than 170 countries and reaches one third of the world’s population

Using Huawei’s existing branding, Blue Rhine Industries rationalised the products into a simple system of brand elements which could be manufactured and easily installed, delivering significant time savings.  The system was fully developed including engineering detailing and specifications.  Blue Rhine Industries then controlled the entire process covering all aspects of manufacturing, installation and sign off.

We sourced materials, developed specifications and presented prototypes to the client’s team to ensure the translation between two dimensions and three dimensions maintained the integrity and visual ambition of the brand.

• Implementation at flagship locations
• Significant time savings
• Presented prototypes