Du’s official name is Emirates Integrated Telecommunications Company (EITC). It was commercially branded as Du in February 2007 as is regarded as one of the UAE’s leading telecommunications company. It is a highly recognisable brand with a high impact on consumers.

We fabricated the signage for Du at prestigious locations in Mall of the Emirates and Dragon Mart. The letters were made from white acrylic and we followed their strict brand standards. The result was a sharp set of letters with even illumination and no light leakage. The logo was implemented on a curved façade which was mapped out to ensure a perfect fit.

• Prestigious locations in Mall of the Emirates and Dragon Mart
• Implemented on a curved façade
• Even illumination and no light leakage