Located in the middle of JBR, it’s hard to miss Discover Dubai. This souvenir store is one of the most eye-catching locations that can be seen in the area. Tourism is one of the most important industries in the UAE and this store is the perfect snapshot of the history, culture, and evolution of Dubai. With that in mind, we made sure that our signage design for this project was as stunning as it was unique!

This project was incredibly challenging and rewarding for Blue Rhine Industries. It gave us a chance to showcase the sheer technical expertise and ingenuity that make this organization a leader in the signage industry. The most integral part of this installation is the internal substructure which was custom designed and shaped to incorporate all the signage elements that can be seen from the outside. Building this substructure required us to be extremely accurate with our calculations and in visualizing the design.

Decorating the outer façade to match the desired aesthetic was one of the more challenging aspects of this project. We also had a lot of fun creating the structure that supports the welcome sign, and the Ferris wheel-which we designed with lightweight Aluminum. Speaking of design- this was one of the most detailed and intricate shop drawings we’ve ever had to work with.

What makes this display so amazing is the combination of different signage elements that complement each other. The static signage here was entirely unique and carnival themed. We also incorporated push through signs and neon signs into this installation. Every night, this installation lights up to reveal a carnival themed wonderland that can captivate anyone who sees it!

• Beautiful design that is unique in every way
• Eye catching visuals guaranteed to captivate and inspire viewers to visit the store
• Technical brilliance in terms of design