Magic Planet

Under Armour

Under Armour was created with the simple plan of making superior T-shirts. An idea that originated in Kevin Plank’s grandmother’s basement and continued in the trunk of his car, the brand is today a leader in sportswear.

Why Choose Us?

Under Armour turned to Blue Rhine Industries to rollout their brand identity and signage across its flagship store at The Dubai Mall. We designed and engineered a signage tool kit that has a strong impact across several viewing angles in the mall to give maximum brand exposure to the thousands of people who see the signage every day.


Working with the client we co-ordinated to design and implement the brand story into the shop displays which has helped to engage customers and attracts more stakeholders to view the products in store.

Key Benefits

  • Quality controlled all products to ensure a high quality solution
  • Implemented the brand externally and into the store to continue the brand story
  • Technically designed and specified all signage



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Dubai Investments Park 2 | Jebel Ali | Dubai | UAE | Ph: +971 4 885 7517 – Map

Digital Displays | Signage | Wayfinding

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